Case Study: Onyx Clothing Co.

Industry: Fashion & Apparel

Services: Branding · eCommerce Design · Paid Social · Funnel Optimization

The Challenge

Onyx Clothing Co. had a loyal niche audience but lacked a clear digital identity. Their Shopify site was slow, unstructured, and failed to communicate brand value — resulting in low conversion rates and poor ad efficiency.

What We Did

• Rebuilt the brand’s visual identity (logo, color system, tone of voice)

• Designed a premium-feeling, fast-loading Shopify experience

• Implemented CRO tactics: urgency banners, sticky ATC, mobile-first layouts

• Launched a full-funnel Meta Ads campaign with UGC + influencer content

The Results

• 3.4x ROAS on paid ads in 30 days

• +52% increase in Average Order Value

• -38% bounce rate

• Site speed reduced from 4.8s → 1.9s

Key Quote

“BrandRamp turned our identity from amateur to elite. The clarity, consistency, and conversions speak for themselves.”